I'm Just A Girl
I'm a fan of american football, and I love to watch games and root for my favorite team (the Buffalo Bills, yeah, I know). I realize that I'm not the target audience for most advertisers that use these shows to sell their products. However, it still burns my muffin when I see ads like this one:
Don't you really want a beer, now? :)
I know that most/all alcohol ads objectify women. That doesn't mean I have to like it. Seriously what does a beer and a woman have in common? The first woman, wearing a brightly colored dress, smiling and laughing, is being derided for the following traits mentioned in the ad. She's :
(has less) character
(has less) style
less taste (no, wait, I think that last one was just about the beer)
and of course, has blonde hair.
Haven't we had enough of the blonde jokes, folks? Seriously is this the way folks talk about beer to each other?
The fact that both women (actually, all women in the ad) are well-below average weight and well above average height is what I expect from a TV ad. But this ad is laughable, I can almost see Mel Gibson's character from 'What Women Want' writing this ad. I can't find the clip online but it was the bit where he was trying to bluff his way out of a meeting for selling women's products by talking about using a woman showering in the tropics.....
Yeah can I just say ugh.
Any television or movie ads that you've seen that have pushed your buttons the wrong way? What about them?